Shop separately
Keep purchasing behaviour distinct from treatment discovery.
SHOP + TESTS
Keep products and tests separate from treatment discovery.
Commerce and testing remain easy to reach without overwhelming the main patient-information journey.
PRODUCTS + TESTS
Give commerce its own lane.
Products and testing can remain available without crowding the primary patient route through clinic information and consultation.
Use current product information
Continue into British Clinic’s shop for product and test details.
Return to care when needed
Keep treatment and booking routes close if the visitor needs a clinical conversation.
SEPARATE INTENT